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Thursday, December 10, 2009

ABOVE THE LAW BOG’S EDGY APPEAL THREATENED BY BEAN COUNTERS


We stumbled upon this ABA Journal article presaging a possi
ble shake-up at the ground-breaking Above the Law blog.

ATL owes its caché and readership to David Lat--who has a golden history of creating , and nurturing a loyal blog readership (e.g., Beneath their Robes, Wonkette--forgive me, the three most successful niche blogs in the history of the non-Bosnian world).

That said, David Lat is above all a creative force who delivers page views by the zillions when left to his edgy best.

If anything, it has been the corporate interference of the present ownership group that has suppressed Lat’s (and therefore its portfolio of blog’s) edgy appeal.

We have no doubt that whatever David Lat is at once a brand and a creative force, and that wherever he winds up he will be on the cutting edge.

But bean counters have no place in a business model founded on edgy creativity.

And that is the ‘bottom line’.

Above the Law Gets New Management; Readers Wonder about Lat, Mystal (ABA J.)

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