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Wednesday, May 19, 2010

SUBWAY™ SENDS CEASE AND DESIST LETTER TO “FOOT LONG” PERSONALS AD

Humor

By Blogonaut

"You are hereby put on notice to cease and desist from using FOOTLONG (TM) in association with sandwiches. You must immediately remove all references to FOOTLONG (TM) in association with sandwiches."

Dreaded words to the shoestring entrepreneur/sandwich vendor to be sure, but the now classic Subway™ cease and desist letter sent to a purveyor of an entirely different kind of “foot long”—PRICELESS.

We must confess to some skepticism at the starting gate to the ability of any corporation to trademark the phrase “footlong”—especially after Jonny Keyes' iconic appearance in Behind the Green Door.

But Subway—the sandwich chain—has embarked on a "savage"—even Jonny-Keyesian—campaign to capture and keep all commercial uses of the synonym for, let’s face it, sexual prowess.

And there is no way to trademark™ that.

Read more: Subway Says Other 'Footlong' Sandwich Sellers Violating Its Trademark

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